I’m an Experience Designer based in Rotterdam, The Netherlands. I love working on products that are thoughtful, smart, and meaningful from start to finish. I worked on various large scale, long term projects that involved all realms of user experience, from visual design, service design, to business strategy. As an experience designer and a visual designer, I was leading both design teams and projects.

In my process, I am responsible for all UX phases from concept workshops with clients, user and design research, information architecture, wireframing, prototyping, and user testing. I incorporate visual design explorations at the beginning, developing and refining while solving UX problems and planning new features.

Working in Designit, an international design agency (14 locations), my projects included collaborations with teams from offices worldwide that exposed me to different design processes and methods.

I'm incredibly passionate about digital design and consider it to be one of the best platforms for experimentation with visuals, creative coding, information architecture, and interaction. I'm most fulfilled when part of a multidisciplinary team and believe it’s important to be challenged by colleagues and clients. I always learn from my teammates and aim to create a comfortable, fruitful creative environment.

I'm currently a master student in Media Design, Experimental Publishing, at Piet Zwart Institute, Rotterdam. I'm further exploring my passion for creative coding, web development, programming, etc. The program explores the act of “making public” in the current age of digital media. We address different social-political subjects while developing tools and methods of critical thinking. It is a combination of theoretical, technical, and practical work that I intend to incorporate in my career as well.

I would love to join a creative environment where I can enjoy my practice and contribute in a meaningful way.


Freelance Experience Designer

September 2019 - Present

Web design, web development, creative coding, user experience, visual design, user research, user interviews, design research, service design, prototyping

Designit, Tel Aviv
Senior Experience Designer (UX/UI)

August 2017 - August 2019

User experience, visual design, user research, user interviews, design research, service design, prototyping, client management

March-September 2018
MyRaiffeisen app, Vienna, Austria (partnership with Designit Munich)

October 2017
AI hackathon, Designit London

Brio Interaction Design, Tel Aviv
Experience Designer (UX/UI)

July 2016 - July 2017

User experience, visual design, user research, user interviews, design research, prototyping, client management


Sketch, Illustrator, Photoshop, Indesign
Principle, Invision, Protopie, Origami Studio
HTML, CSS, Webflow 
Premiere, After Effects
Cinema 4D- basic


Piet Zwart Institute
Willem De Kooning Academy, Rotterdam
Master Media Design, Experimental Publishing

September 2019 - July 2021

Bezalel Academy of Arts and Design, Jerusalem
Bachelor of Design, Visual Communications

October 2012 - July 2016

April 2015
workshop with polish illustrator Ola Niepsuj 

April 2015
exchange program for Israeli and German design students, supported by the German-Israeli Future Fund (DIZF)

November 2015
workshop with german illustrator Henning Wagenbreth

December 2015
workshop with turkish videomapping studio NOHlab (designers Deniz Kadez & Candaş Şişman)